What is the pricing for Campaigns?

Campaigns are priced at 8p per SMS, per recipient. 

Pricing takes into consideration the SMS length, which is based off the following:

• A standard single SMS can contain 160 characters. All the characters you enter into your SMS must be part of this 7-bit default alphabet defined by GSM 3.38 (can be found here: https://support.dotdigital.com/en/articles/8199189-gsm-character-set). This alphabet includes all the ASCII characters and some accented characters, such as u umlaut (ü), e with grave (è), etc.
  
  
• If you use a character outside of this set (e.g. special characters, non-latin characters such as Chinese, emojis etc), the SMS is treated as a Unicode SMS. Unicode SMS limits the length of the SMS to 70 characters because of the different character encoding. If using Emojis, older 16-bit emojis count as a single character and newer 32-bit emojis count as two characters in a message.
  
  

Because of the above, your Campaign may contain one or more SMS messages per recipient, so it will be priced accordingly, for example:

• Campaign is 3 SMS messages per recipient
• There are 20 Recipients
• 3 x 8p = 24p per recipient
• Campaign total cost is £4.80 (24p x 20)